Does the word “cult” evoke positive or negative feelings for you? While there have been plenty of dangerous or toxic cults throughout history, in this day and age the word “cult” is just as often used to evoke emotion and describe a cultural obsession or passion, particularly a brand with “cult following.” And our guest for today, Chris Kneeland, has turned this societal tendency into a business helping brands develop their culture and community to the point where they can grow a cult following like Apple, Nike, or Harley Davidson.
So if you are passionate about your brand and want to develop your audience’s passion for you and what you offer, this episode will educate you and point you in the right direction to make those changes for yourself.
Find out more about Chris Kneeland on cultideas.com and use the scorecard to evaluate your brand’s cult status!
“Fix: Break The Addictions That Are Feeding Brands,” by Chris Kneeland, Ryan Gill, and Rob Howard
“The Culting of Brands,” by Douglas Atkin
Follow us on social media!
Cult Ideas @cultcollectivelp
Chris Kneeland @ckonbrands
The Entrepreneur Adventure: @theentrepreneuradventure
Josh Melton @sidegigprophet
Chad Brown @serialcfo
This week, Josh and Chad are answering a listener question: “The major goal for me this year is learning how to truly connect with...
How do you maintain excellence while expanding your business? Tribe Hair Company is the perfect example of how this can be done. In this...
Meet Elizabeth Kendrick: Supermom of two, Career Dynamo, and Founder of Ann + Reeves Kids! Join us in this inspiring episode as Elizabeth spills...