Athens, Georgia is the home of Stronger Business, as well as a thriving college town with an always-growing offering for tourists, whether or not they enjoy the Dawgs. In this episode, Chad and his guest Katie Williams discuss all the positive economic and cultural effects of tourism on the town, including the local strategic plan to build the Athens brand and how businesses can leverage that to build their own.
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Find out more about Katie Williams and the Athens Convention and Visitors Bureau at visitathensga.com!
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