What is the most important part of successfully marketing a brand? Is it the product? The ad copy? The value/price ratio? In this episode, Parker Nash (formerly of Nike) breaks down the ways to hone in on the most important element of marketing and growing your brand - the customer.
Not only do we discuss how to determine and market toward your ideal customer, we also share about the challenge of releasing customers and clients who are no longer a good fit for your offering! Whether it's a new customer or a long-standing one, there is a way to serve them well without being the one to provide the product they're looking to get.
Any leader in any realm of business will benefit from the principles and experience Parker, Josh, and Chad share in this episode, check it out!
And if you enjoyed this episode of the podcast, leave us a review and share it with a friend! We always love to hear about how our conversations have impacted you in a positive way.
See you next week on the Stronger Business Podcast!
Find out more about Parker Nash and claim your free marketing boost on parkertnash.com/boost
Follow us on social media!
Parker Nash @parker_nash_
Stronger Business: @strongerbusiness
Josh Melton @joshdmelton
Chad Brown @serialcfo
Why do small businesses fail? Is it due to a lack of resources, a bad idea, or a flawed business strategy? Or perhaps they...
When catastrophe hit and everything shut down, did your stomach drop through the floor? In this episode, husband and wife team Andy and Brittany...
Ready to explore a franchise oppurtunity? Ken Caldwell started his career in the banking industry and it wasn't long before he decided he needed...